Entertainment Marketing & Brand Integration

Working across all media platforms, APA’s Entertainment Marketing and Brand Integration Department leverages entertainment’s unique ability to influence consumer choice.

As corporations work to optimize their marketing mix and ROI, entertainment has become an important platform to convey a brand’s message in an increasingly crowded marketplace. APA’s Entertainment Marketing and Brand Integration Department works in collaboration with all the agency’s departments – film, television (scripted and alternative), comedy, theatre, personal appearance, commercial endorsements, publishing and concerts. Leveraging this unparalleled access to the pipeline of entertainment content and projects in development, we help our clients create meaningful entertainment partnerships that build their brands.

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– Product Integration

– Promotional Partnerships

– Brand Extension

– Increased Brand Awareness

– Proprietary Content Development

– Content Aggregation

– Sponsored Programs and Events

– Entertainment Business Affairs

– Market Research